In addition to their flagship podcast, The MinnMax Show, a key part of MinnMax's initial pitch to supporters was game club-style content called The Deepest Dive. By receiving funding directly from supporters via Patreon, the company was specifically designed not to be beholden to corporate interests.

The stated goal was to create a sustainable, supporter-funded video game media outlet with a larger focus on video content and community-building. On 24 October 2019, the same day Hanson left Game Informer, he launched MinnMax as a Patreon along with Kyle Hilliard, Suriel Vazquez, and Jeff Marchiafava, all of whom had been laid off by Game Informer in August. Ben Hanson, host of The Game Informer Show podcast at the time, was not included in the layoffs, but became disillusioned with working for a large corporation like GameStop and left the company several months later. In August 2019, Game Informer laid off a number of their editorial staff. The company is crowdfunded via Patreon, with different contribution tiers offering various incentives, such as receiving the weekly podcast a day early. The company is led by Ben Hanson, one of four founding members and host of The MinnMax Show, with a rotating cast of Cohorts, Contributors, and Friends of MinnMax additionally contributing to the content. The company's output also includes live-streamed personality-driven videos, interviews with professionals in various fields, and documentaries.

MinnMax is an online entertainment company based in Minnesota that focuses on 'games, friends, and getting better.' MinnMax's flagship content is the weekly video podcast The MinnMax Show, which focuses on video game reviews and previews, industry news, and community questions.

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